Matt Isaac's article featured

Matt Isaac's article in the Journal of Consumer Research, "Judging a Part by the Size of its Whole: The Category Size Bias in Probability Judgments," was recently featured in the Knoxville Times and Phys.org. Isaac is assistant professor marketing in the Albers School of Business and Economics.
 

 Discussion

 
 

* All comments are moderated and subject to approval prior to being posted.
Read the policy regarding comments »