Albers School of Business and Economics
Faculty and Staff

Yantao Wang, PhD

  • Yantao Wang, PhD
    PhD, Marketing, Northwestern University
    MA, Statistics & Sociology, University of Chicago
    Assistant Professor, Marketing
    Phone: 206-296-6007
    Building/Room: Pigott 527

    Teaching Areas

    • Introduction to Marketing
    • Database Marketing
    • Research Methodology

    Syllabus

    Personal Bio

    Yantao Wang received her PhD in Marketing from the Kellogg School of Management at Northwestern University in 2102. At Albers, Dr. Wang teaches Introduction to Marketing. Her research interests include multi-channel retailing, social influence on consumer behavior, and using econometric models to explain consumer decisions in general. She has been published in Marketing Science and the American Journal of Sociology. Prior to pursuing an academic career in marketing, she worked as an analytics manager at Symphony IRI and the Nielsen Company.