Yantao Wang PhD
PhD, Marketing, Northwestern University
MA, Statistics &
Sociology, University of Chicago
350 - Fall 2013
Yantao Wang received her PhD in
Marketing from the Kellogg School of Management at Northwestern University in
2102. At Albers, Dr. Wang teaches Introduction to Marketing. Her research
interests include multi-channel retailing, social influence on consumer
behavior, and using econometric models to explain consumer decisions in general.
She has been published in Marketing Science and the American Journal of
Sociology. Prior to pursuing an academic career in marketing, she worked as an
analytics manager at Symphony IRI and the Nielsen Company.