Albers course information comes from Seattle University's 2013-2014 Undergraduate Catalog. All undergraduate courses are 5 credits, unless otherwise noted. Syllabi information is for reference only. Information may not be current.
MKTG 350 Introduction to Marketing
Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies. Prerequisites: junior standing in the Albers School. (fall, winter, spring)
Syllabus: MKTG 350 Joe Barnes - Fall 2013
Syllabus: MKTG 350 Yantao Wang - Fall 2013
Syllabus: MKTG 350 Chauncey Burke - Spring 2013
Syllabus: MKTG 350 Mathew Isaac - Fall 2012
Syllabus: MKTG 350 Michael Eguchi - Summer 2011
Syllabus: MKTG 350 April Atwood - Winter 2011
MKTG 351 Buyer Behavior
Application of behavioral sciences to explore consumer and organizational decision-making processes. Study the information processing of consumers, the effects of environmental and behavioral influences, and the nature of organizational structure effects on buying. Prerequisite: MKTG 350.
Syllabus: MKTG 351 Dustin Walling - Fall 2013
Syllabus: MKTG 351 April Atwood - Spring 2013
MKTG 352 Marketing Communications
Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies. Prerequisite: MKTG 350.
Syllabus: MKTG 352 Ed Steenman - Spring 2013
MKTG 354 Introduction to Retailing Management
Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers. Prerequisite: MKTG 350.
Syllabus: MKTG 354 Tom Ehlers - Fall 2012
Syllabus: MKTG 354 Leta Beard - Fall 2011
MKTG 356 Transportation and Logistics
Introduces the basic concepts and techniques used to design transportation and logistics networks, including characteristics of common carriers, rate making, warehouse function and location, traffic management, and traffic law. Prerequisite: MKTG 350.
MKTG 357 Personal Selling
This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the “marketing concept”. Because it focuses on selling oneself and one’s ideas the course is appropriate for all majors. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers. Prerequisite: MKTG 350.
Syllabus: MKTG 357 Jay Lambe - Fall 2013
MKTG 358 Sales Management
This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance. Prerequisite: MKTG 350.
Syllabus: MKTG 358 Michael Eguchi - Winter 2013
MKTG 363 Social Media Management
This course provides a practical introduction to the field of Marketing 2.0 – word of mouth, social media, and mobile device marketing as well as an overview of their strategic role in overall marketing management. Recent developments in blogging, consumer-generated content, viral messaging, and such social media tools as YouTube, Twitter, LinkedIn, Facebook have fundamentally changed the relationship between marketers and consumers. Students will learn how to use these tools to operationalize marketing principles. The course includes hands-on projects to develop a word of mouse campaign and live blogging experience. Prerequisite: MKTG 350.
MKTG 451 Marketing Research
Purpose, methods, and techniques of marketing research. Prerequisites: MKTG 350 and ECON 260.
Syllabus: MKTG 451 Carl Obermiller - Fall 2013
MKTG 452 Marketing Management
Applies marketing principles to practical problems in marketing strategy development and management decision making. May employ case studies, large scope projects, or marketing simulation games. Prerequisites: MKTG 350, ACCT 231, MKTG 351, MKTG 451 (one of MKTG 351 and MKTG 451 may be taken in the same quarter as MKTG 452).
Syllabus: MKTG 452 Jay Lambe - Winter 2013
MKTG 456 International Marketing
Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year. Prerequisite: MKTG 350.
Syllabus: MKTG 456 Andrea Holtan - Fall 2013
Syllabus: MKTG 456 Peter Raven - Winter 2013
Syllabus: MKTG 456 Victoria Jones - Winter 2012
Syllabus: MKTG 456 Richard McPherson - Winter 2011
MKTG 460 Marketing and Social Issues
This course explores the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics may vary but typically include materialism, energy and the environment, consumer privacy, sustainable business. Controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price promotion, and distribution. Classroom activities consist of discussion, case analyses, and guest speaker presentations. The course includes a service learning project. Prerequisite: MKTG 350.
MKTG 461 Entrepreneurial Marketing
A dramatic new form of marketing is emerging. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, guerilla marketing , and others. Each reflects an alternative approach to conventional marketing. This course represents an attempt to bring together these perspectives by providing an integrative framework called "entrepreneurial marketing." The course addresses issues of leveraging resources, creative and innovative marketing tactics, and other issues to help make new firms competitive. Prerequisite MKTG 350, or the equivalent.
Syllabus: MKTG 461 Peter Raven - Fall 2013
MKTG 491 - 493 Special Topics Courses
See administrative office for prerequisites and course descriptions. (2 - 5 credits)
Syllabus: MKTG 491 "Entrepreneurial Marketing" Peter Raven - Fall 2012
MKTG 494 International Study Tour: Marketing
The study of international marketing in the context of a foreign country. Course will include travel to the country to observe activities and conditions and to meet with representatives of businesses and other institutions. Location of tour can vary. Check with the department for details.
MKTG 495 Internships
(0 - 5 credits)
For more about internships, click here
MKTG 396, 496 Independent Study
(1 - 5 credits)
MKTG 497 Directed Reading
(1 - 5 credits)
MKTG 498 Directed Research
(1 - 5 credits)