Albers School of Business and Economics
Courses

Marketing

  • Albers course information comes from Seattle University's 2014-2015 Undergraduate Catalog. All undergraduate courses are 5 credits, unless otherwise noted. Syllabi information is for reference only. Information may not be current.

    MKTG 3500 Introduction to Marketing

    Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies. (Offered fall, winter, spring) (formerly MKTG 350)

    Prerequisites: advanced standing in the Albers School

    MKTG 3510 Buyer Behavior

    Application of behavioral sciences to explore consumer and organizational decision-making processes. Study the information processing of consumers, the effects of environmental and behavioral influences, and the nature of organizational structure effects on buying. (formerly MKTG 351)

    Prerequisite: MKTG 3500

    MKTG 3520 Marketing Communications

    Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies. (formerly MKTG 352)

    Prerequisite: MKTG 3500

    MKTG 3540 Introduction to Retailing Management

    Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers. (formerly MKTG 354)

    Prerequisite: MKTG 3500

    MKTG 3560 Transportation and Logistics

    Introduces the basic concepts and techniques used to design transportation and logistics networks, including characteristics of common carriers, rate making, warehouse function and location, traffic management, and traffic law. (formerly MKTG 356)

    Prerequisite: MKTG 3500

    MKTG 3570 Personal Selling

    This course introduces the principles, concepts and techniques of personal selling, with an emphasis on embracing the “marketing concept”. Because it focuses on selling oneself and one’s ideas the course is appropriate for all majors. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers. (formerly MKTG 357)

    Prerequisite: MKTG 3500

    MKTG 3580 Sales Management

    This course covers management of the sales component of a firm’s marketing program. It emphasizes the relationship between sales management and marketing strategy and develops an understanding of basic sales management functions within the firm’s strategy and organization, formation of a sales staff, management of sales activities, motivation and evaluation of sales performance. (formerly MKTG 358)

    Prerequisite: MKTG 3500

    MKTG 3630 Social Media Management

    This course provides a practical introduction to the field of Marketing 2.0 – word of mouth, social media, and mobile device marketing as well as an overview of their strategic role in overall marketing management. Recent developments in blogging, consumer-generated content, viral messaging, and such social media tools as YouTube, Twitter, LinkedIn, Facebook have fundamentally changed the relationship between marketers and consumers. Students will learn how to use these tools to operationalize marketing principles. The course includes hands-on projects to develop a word of mouse campaign and live blogging experience. (formerly MKTG 363)

    Prerequisite: MKTG 3500

    MKTG 4510 Marketing Research

    Purpose, methods, and techniques of marketing research. (formerly MKTG 451)

    Prerequisites: ECON 3100, MKTG 3500

    MKTG 4520 Marketing Management

    This course applies the marketing skills and concepts from earlier courses and is intended as a marketing “capstone”. The course typically is based around a “real world” project, done on a consulting basis with a local firm. Ideally, students have had all or most of their marketing electives prior to taking 4520. Permission from the instructor is required. (formerly MKTG 452)

    Prerequisites: MKTG 3500, ACCT 2310, MKTG 3510, MKTG 4510 (one of MKTG 3510 and MKTG 4510 may be taken in the same quarter as MKTG 4520).

    MKTG 4560 International Marketing

    Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year. (formerly MKTG 456)

    Prerequisite: MKTG 3500

    MKTG 4600 Marketing and Social Issues

    This course explores the variety of ways that marketing is involved with social issues. Student and faculty examine the roles of marketing in creating or exacerbating social problems as well as its role in relieving them. Topics may vary but typically include materialism, energy and the environment, consumer privacy, sustainable business. Controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price promotion, and distribution. Classroom activities consist of discussion, case analyses, and guest speaker presentations. The course includes a service learning project. (formerly MKTG 460)

    Prerequisite: MKTG 3500

    MKTG 4610 Entrepreneurial Marketing

    A dramatic new form of marketing is emerging. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, guerilla marketing , and others. Each reflects an alternative approach to conventional marketing. This course represents an attempt to bring together these perspectives by providing an integrative framework called "entrepreneurial marketing." The course addresses issues of leveraging resources, creative and innovative marketing tactics, and other issues to help make new firms competitive.(formerly MKTG 461)

    Prerequisite MKTG 3500, or the equivalent.

    MKTG 4910 Special Topics Courses

    See administrative office for prerequisites and course descriptions. (2 - 5 credits) (formerly MKTG 491-493)

    MKTG 4940 International Study Tour: Marketing

    The study of international marketing in the context of a foreign country. Course will include travel to the country to observe activities and conditions and to meet with representatives of businesses and other institutions. Location of tour can vary. Check with the department for details. (formerly MKTG 494)

    MKTG 4950 Internships

    (0 - 5 credits) (formerly MKTG 495)

    For more about internships, visit the Placement Center

    MKTG 3960, 4960 Independent Study

    (1 - 5 credits) (formerly MKTG 396, 496)

    MKTG 4990 Directed Research

    (1 - 5 credits) (formerly MKTG 498)