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  • Trail Receives Research Grant

    August 5, 2010

    Professor Galen Trail, Coordinator of the Master’s in Sports Administration and Leadership program, received a research grant from the North American Society of Sport Management. Trail, along with master’s student Megan Shreffler, is examining how people in the greater Seattle area become socialized into being fans of various sport teams.

    “We’re looking into why and how people become sports fans as well as explaining their consumer behavior.” Trail said. “This grant is part of a larger project that will allow us to create a database of cognitive, affective, behavioral, and other variables specific to sport fans in Seattle” 

    Trail, a prolific scholar, recently published “Constraints and motivators: A new model to explain consumer behavior” in the Journal of Sport Management (with Y.K. Kim); The effects of service provider gender and rater gender on perceptions of service quality” in the International Journal of Sport Management (with M. Kim); and “LBNP tolerance analyzed retrospectively using a structural equation model” in Aviation, Space and Environmental Medicine (with J.P. Wallace and W.D. Franke). 

    Trail received his Ph.D. from Ohio State and has been a consultant for professional teams, including the Arizona Diamondbacks, Philadelphia Phillies, Seattle Storm, and Baltimore Orioles, as well as for many NCAA Division I athletic departments. He joined the Arts and Sciences faculty in 2008.  

    The Master of Arts in Sports Administration, one of seven advanced degree programs in the College of Arts and Sciences, prepares students for leadership positions in the sports industry.

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