Seattle University Associate Professor Galen Trail published “Winning, Spectator Mood,
and Unplanned Buying of Sport-team Licensed Apparel: A Dual Information
Processing Perspective” in the December issue of the International
Journal of Human Movement Science (issue 4, 2010). Co-authored with Professor Hyung-Il Kwon of Chung-Ang University,
Seoul, Korea, the article presents research on the unplanned buying behavior of sport consumers when they
experience positive or negative moods after they watch their team play.
the Coordinator of the Master of Sport Administration and Leadership program
and a prolific scholar, received his Ph.D. from Ohio State
University. In 2008, he joined the faculty in the College of Arts and Sciences which offers 7 graduate and 33 undergraduate degrees.
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