April 4, 2011
Professor Galen Trailand
graduate students in theMaster of Sport Administration and Leadership program hosted at-risk youth
participating in theGame
Recognize Game Urban Sports
Marketing Academy. The Academy,
an experiential learning project established
in partnership with the City of Seattle, Is funded by the Seattle Youth
Violence Prevention Initiative.
According to K. Wyking Garrett,
Co-Founder of Game Recognize Game Urban Sports Marketing Academy, “Many kids, particularly at-risk urban youth, dream of
playing professional sports but their chances of actually making a professional
roster are slim to none; however, they can still be professionals in the sports
industry. The academy introduces youth to a variety of career
paths in the robust multi-billion dollar sports industry.”
Trail, Director of the MSAL program, gave the
students an overview of the many components of sport administration, including
marketing, finance, and operations. The graduate students presented their
research on consumer behavior to the youth.
The visitors reflected on their experience at
Seattle University in a video hosted on the academy’s website.
The College of Arts and Sciences offers an undergraduate degree in Sport and Exercise Science and hosts
the Center for the Study of Sport and Exercise.
The Master of Sport Administration and Leadership program is one of seven
advanced degree programs in the College.
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