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  • MSAL Partners with Sport Management Association on National Conference

    May 11, 2012

    The Master in Sport Administration and Leadership (MSAL) program is partnering with the North American Society for Sport Management (NASSM) on its 2012 annual conference. The NASSM conference takes place in Seattle on May 22-26.

    NASSM promotes study, research, scholarly writing, and professional development in the area of sport management. Sessions at the conference cover sport marketing, future directions in management, employment perspectives, management competencies, leadership, sport and the law, personnel management, facility management, organizational structures, fundraising, and conflict resolution.

    “In addition to helping the organizers, MSAL faculty and students are making a strong showing at the conference,” said Professor Galen Trail, MSAL director. “It’s a great testimony about the rigors of our program.”

    Presentations scheduled are:

    Student Kat Cuevas and Professors Maylon Hanold and Galen Trail: “Servant Leadership in Sport;”

    Kat Cuevas: “Perceived Coaching Behavior among Collegiate Women.”

    Galen Trail and students Noah Tierney and Susie Salem:  “How to Work with Industry Professionals to Achieve Marketing Objectives and Academic Research Goals.”

    Galen Trail: “The Influence of Values on Brand Attitude and Intention to Purchase: A case study of female Under Armour customers.”

    Trail noted that several students (now alumni) did research and initial data collection for the Under Armour presentation, including Kamala Saxton, Anjelica Sloan, Laina Sobczak, Gabby Santos, and Heidi Johnecheck.

    Trail, a prolific scholar, received his Ph.D. from Ohio State University and has been a consultant for professional teams, including the Arizona Diamondbacks, Philadelphia Phillies, Seattle Storm, and Baltimore Orioles, and many NCAA Division I athletic departments. He joined the faculty in the College of Arts and Sciences in 2008.

    The College of Arts and Sciences, the largest college in Seattle University, offers 33 undergraduate and 7 advanced degrees. The Master in Sport Administration and Leadership program prepares students for leadership positions in the sports industry.

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