Marketing Communications
Licensing Program

Licensing Agent

  • Seattle University has contracted with Strategic Marketing Affiliates (SMA) as its primary licensing agent and to help improve its licensing program. SMA acts as an intermediary for Seattle University, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with Seattle University in a timely manner

    SMA assists Seattle University with the following:

    • Facilitating the license application process
    • Executing the licensing agreements
    • Marketing the Seattle University brand to potential manufacturers
    • Monitoring the marketplace for unlicensed use of trademarks
    • Collecting royalty payments
    • Conducting compliance review audits of licensed manufacturers

    All licensees are required to remit royalty reports and payments on a quarterly basis to SMA, who collects these payments on behalf of Seattle University. Seattle University has established a royalty rate of 8 percent of the wholesale price of an individual product.

    Licensees should consult with Strategic Marketing Affiliates (317) 669-0805 prior to the start of design projects to ensure the concept of each project adheres to the Seattle University’s standards.