Maximizing the Facebook Timeline

  • Profile Images

    The profile image is the smaller, square image that sits on top of the banner/"cover" image. This is the image that will show up in people's feed when you make a post–it identifies you as you.

    • Profile images should be logos or wordmarks whenever possible and as appropriate–especially now that we have cover images for artistic shots. Please do not use the official Seattle University seal as your profile image.
    • The profile image should identify you directly and quickly so that users know which Seattle University Facebook page/area they're looking at immediately. It should build your brand!
    • Profile images should not change. Change the cover image, not the profile image.

    Cover Images

    Cover images are banners for your page. They’re wider, horizontal shots. They should: 

    • Tell the story of your area/department
    • Promote academic excellence school spirit and pride or set a relevant tone
    • Build the brand of Seattle University using relevant content
    • Generate return visits

    Choosing a Cover Image

    Tell the story of YOUR area with a great visual

    • People who land on your Facebook page should know that it's YOUR page, just like with the website. 
    • Example: Though our chapel is beautiful, it could be confusing to someone to see a cover image of the chapel if the page is, for instance, the College of Arts & Sciences. This doesn't mean no area other than Theology & Ministry can use the chapel, but just use your best judgment. Will people know what page they're looking at? Alumni, Admissions and the Seattle University main pages can get away with a lot more flexibility in terms of the images they choose for their cover images than some other areas.

    Promote an upcoming event or occasion related to your area.

    • If your area has an event coming up or something you're really hoping to promote, or something you’re excited about, the cover photo is a great opportunity to "advertise that." In many cases, it may be appropriate to use the same banner or centerpiece image that's in rotation on the website. You will probably see our Seattle University Facebook page mirroring what's on the website more often now that we have this cover image to work with. I encourage other areas to do the same, and to contact us for assistance and brainstorming.

    Use a great image to tell your story.

    • Choose high-quality photography
      • The quality of photo you choose sends a direct subliminal message to your audience about the quality of your program. Just like with our website, aim for crisp, sharp images (nothing grainy, pixelated or stretched) that tell a clear and relevant story. That said, it’s a great place to get a little artistic and a little bit creative. Use your best judgment–does it tell a clear and relevant-to-you story? Does it look cool?
      • Make sure the photos you use are optimized for the web and will load quickly. Users don't like staring at a blank screen for too long!
       
    • Use Photoshelter to your advantage
      • Many beautiful and recent images are available to us thanks to our campus photographer, Chris Joseph Taylor, via Photoshelter. Browse the site for photos and you can request images from Marketing Communications.  
       
    • Be unique!
      • Be aware of your neighbors’ images–try not to duplicate images.
      • Be cautious of branded images or logos–a good thing to avoid. See us for questions.
       
    • Change it up!
      • Cover photos shouldn't be static. Your PROFILE photo (the smaller, square photo) should always stay the same, but the cover photo can change as much as you'd like. Consider changing it at least once a month, and more if you have sufficient photography.